Demographics United States

The United States’ demographic data allows brands to expertly target like-minded audiences, expand into new markets, and broaden their understanding of existing customers — all without having to devote time to complex data management.

Instant access to USA’s Demographics dataset is offered as a part of our Spotzi Professional dashboard. Our intuitive dashboards and easy-to-use data tools have streamlined the process of key audience targeting. This allows users to:

Expand into new markets.
Target like-minded audiences.
Gain a broader understanding of existing customers.
Save time on complex data management.

Keep scrolling to learn more about the United States’ demographic data, our reliable data sources, and what USA’s demographic data can mean for your brand.

Interested in actionable marketing insights? Dive in with Spotzi.

Discover our Dashboards

Dataset information

Source:

United States Census Bureau

Year:

2022

Level of geography:

Address

Records:

48644841

Details

USA’s Demographics dataset is offered at ZIP code level. This data provides users with a multitude of insights, including — but not limited to — the following:

Household Size & Family Structure

Total households
Average household size
Single and multi-person households
Households with & without children (in %)
Married & divorced households (in %)
Immigrant households

Gender

Total male population
Total female population

Education

Percentage of residents with & without a highschool diploma
Percentage of residents with a college diploma
Percentage of residents with a bachelor degree
Percentage of residents with a masters degree or higher

Employment

Percentage of armed forces
Employment in trade
Employment in manufacturing
Gender splist in employment fields & industries
Percentage of unemployment

Commuting Insights

WFH insights
Primary mode of transportation
Average commute times

Finance

Average income per household
Average personal income
Types of income

Turn data into actionable insights

Stop using Excel sheets that offer no insights. Import your addresses or postal codes and turn them into market ready dashboards. No complex data management needed. Simply turn your company data into profitable insights.

Contact Sales

More details about this data

All demographic data is offered as a percentage and as a country-wide index. The country-wide index compares each ZIP code’s data to the country average. In addition to detailed demographic insights, our platform grants users the ability to “geocode” customer address data quickly and with precision; Check out USA’s address dataset for more information.

Population Density

Population density describes the relationship between an area’s inhabitants and the total size of that area. USA’s population density calculations are often expressed as inhabitants per square mile (sq mi) or per hectare.

Population Density: Calculation

To calculate an area’s population density you must divide an area’s total number of inhabitants by its surface area:

Population density = number of inhabitants / surface area

Our Sources

Spotzi’s US demographic data is collected by the United States Census Bureau and is processed by Spotzi in order to ensure that we’re offering clients the most accurate data on the market.

"Our intuitive dashboards and easy-to-use data tools have streamlined the process of key audience targeting."

Spotzi Enterprise

If you’re a data analyst looking for a more in-depth analytics tool, try our Spotzi Enterprise dashboard. This dashboard gives data professionals the option to perform more complex data analytics while allowing them to simply export their findings for all their clients’ needs.

Demographics

United States