United States
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Demographics United States

The United States’ demographic data allows brands to expertly target like-minded audiences, expand into new markets, and broaden their understanding of existing customers — all without having to devote time to complex data management.

Instant access to USA’s Demographics dataset is offered as a part of our Spotzi Professional dashboard. Our intuitive dashboards and easy-to-use data tools have streamlined the process of key audience targeting. This allows users to:

  • Expand into new markets.
  • Target like-minded audiences.
  • Gain a broader understanding of existing customers.
  • Save time on complex data management.

Keep scrolling to learn more about the United States’ demographic data, our reliable data sources, and what USA’s demographic data can mean for your brand.

demographic data

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Dataset information


United States Census Bureau



Level of geography:





USA’s Demographics dataset is offered at ZIP code level. This data provides users with a multitude of insights, including — but not limited to — the following:

Household Size & Family Structure

  • Total households
  • Average household size
  • Single and multi-person households
  • Households with & without children (in %)
  • Married & divorced households (in %)
  • Immigrant households


  • Total male population
  • Total female population


  • Percentage of residents with & without a highschool diploma
  • Percentage of residents with a college diploma
  • Percentage of residents with a bachelor degree
  • Percentage of residents with a masters degree or higher


  • Percentage of armed forces
  • Employment in trade
  • Employment in manufacturing
  • Gender splist in employment fields & industries
  • Percentage of unemployment

Commuting Insights

  • WFH insights
  • Primary mode of transportation
  • Average commute times


  • Average income per household
  • Average personal income
  • Types of income

USA Dashboard


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More details about this data

All demographic data is offered as a percentage and as a country-wide index. The country-wide index compares each ZIP code’s data to the country average. In addition to detailed demographic insights, our platform grants users the ability to “geocode” customer address data quickly and with precision; Check out USA’s address dataset for more information.

Population Density

Population density describes the relationship between an area’s inhabitants and the total size of that area. USA’s population density calculations are often expressed as inhabitants per square mile (sq mi) or per hectare.

Population Density: Calculation

To calculate an area’s population density you must divide an area’s total number of inhabitants by its surface area:

Population density = number of inhabitants / surface area

Demographics USA Dashboard

Our Sources

Spotzi’s US demographic data is collected by the United States Census Bureau and is processed by Spotzi in order to ensure that we’re offering clients the most accurate data on the market.

"Our intuitive dashboards and easy-to-use data tools have streamlined the process of key audience targeting."

Spotzi Enterprise

If you’re a data analyst looking for a more in-depth analytics tool, try our Spotzi Enterprise dashboard. This dashboard gives data professionals the option to perform more complex data analytics while allowing them to simply export their findings for all their clients’ needs.

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