Online Targeting

Do you want to reach your customers (again) with a targeted online campaign? At Spotzi, we offer the opportunity to reach these customers online through mobile advertisements. Online targeting with Spotzi helps you create targeted online retargeting campaigns based on offline visitor behavior. This way, you stay top-of-mind with customers who have visited your store before or have seen your billboard campaign.

Before you get started

When using online (re)targeting via Spotzi, we use hashed and anonymized mobile device IDs that can be integrated into platforms like Meta, Google Ads, DV360, etc. To establish this connection and use this targeting method, we are happy to assist you in setting up a secure and encrypted connection. Please contact sales for more information.

Targeting and retargeting store visits

Retarget visitors to your store or competitive stores. With Spotzi, you can build audiences based on offline visitor behavior and use them to target (potential) customers. This is a powerful tool to stay top-of-mind with customers or reach customers interested in your products.

1. If you want to retarget visitors who have seen your store, billboard or out-of-home campaign, we first need to outline the area we want to analyze. This is called a geofence. You can do this by mapping your store or OOH locations on a blank map. However, we recommend having our specialists map these locations for you. They can not only map but also prepare the location for visitor tracking.

2. Once your locations are loaded and ready to use, you can easily start profiling your visitors. You can request a Visitor Profile by going to MY DASHBOARDS and clicking +REQUEST VISITOR PROFILE.

3. Give your dashboard a name, select a country, and choose the type of visitor profile you want to analyze. We have two types:

• Congregate: This type helps you understand visitor statistics during specific times and days of the week. It also provides insights into how visitors move within your location.
• Homebase: This visualizes the Common Evening Location of visitors, aiding in visitor profiling.

4. Select the period you want to examine and click REQUEST VISITOR PROFILE to generate your visitor profile. The processing time depends on the chosen period; larger periods require more data processing. You'll receive an email when your visitor profile is ready, accessible in MY DASHBOARDS.

5. When your dashboard is ready, your list with mobile device IDs is also ready to be used for targeting your audience online.

Digital out-of-home retargeting

Retargeting mobile devices post-billboard exposure is a strategic method to capitalize on the momentum generated by the initial physical encounter. By identifying and reaching users on their mobile devices after they've seen a billboard, advertisers keep their brand top of mind. This timely follow-up ensures that the momentum from the offline interaction is leveraged in the digital space, allowing for personalized engagement.

By maintaining a continuous presence, advertisers enhance the likelihood of conversion and reinforce their brand message, making the most of the heightened consumer awareness generated by the initial billboard interaction.

With Spotzi, companies can build audiences based on offline visitor behavior and use them to target (potential) customers. This is a powerful tool to stay top-of-mind with customers or reach customers interested in your products.

1. Once your locations are loaded and ready to use, you can easily start profiling your visitors. You can request a Visitor Profile by going to MY DASHBOARDS and clicking +REQUEST VISITOR PROFILE. Give your dashboard a name, select a country, and choose the type of visitor profile you want to analyze (homebase/congregate).

2. Select the period you want to examine and click REQUEST VISITOR PROFILE to generate your visitor profile. The processing time depends on the chosen period; larger periods require more data processing. You'll receive an email when your visitor profile is ready, accessible in MY DASHBOARDS. When your dashboard is ready, your list with mobile device IDs is also ready to be used for targeting your audience online.

Targeting your audience online

Online targeting with Spotzi involves utilizing mobile device IDs to create highly targeted online or mobile campaigns on various advertising platforms. Spotzi employs advanced techniques to hash and anonymize these mobile device IDs, ensuring that the data is handled with utmost care and privacy. By leveraging this anonymized data, businesses can design precise and effective advertising strategies, reaching specific audiences and maximizing the impact of their online campaigns. Spotzi's approach allows advertisers to deliver personalized messages to the right users, enhancing the efficiency and relevance of their marketing efforts while respecting user privacy and data security.