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Out-of-Home Targeting

Setting up targeted digital out-of-home campaigns that reach your audience? Spotzi Targeting makes it easier. We have mapped and profiled all OOH locations worldwide. This way, you can easily find the billboards that reach your target audience.

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OOH Audience Targeting Methods

With Spotzi, you have extensive options for targeting your DOOH audience. Our unique solution allows you to build your audience and shows you which billboards you can best use to reach them. Of course, you also have access to other possibilities to find the best billboards:

Target OOH Campaign Based on Visitor Profiles

With advanced visitor profiling technologies like Homebase and Congregate, we can provide consumer profiles for all OOH locations worldwide. These insights are valuable when you want to roll out a targeted OOH campaign. Follow the steps below to find OOH locations that match your profile:

Targeting OOH Assets by Visitor Profile

1. Go to the Home Screen and open OOH Targeting.

2. This gives you access to a dashboard with all OOH locations, including more insights into the audience profile you can reach.

Targeting OOH Assets by Visitor Profile

3. To search for billboards based on the consumer profile, go to FILTERS in the top left corner. Select the DATA FILTER.

4. Select the dataset containing all OOH locations and choose the field with consumer profiles.

5. Select one or more consumer profiles and click ADD FILTER.

Targeting OOH Assets by Visitor Profile

6. To visualize all billboards, click APPLY FILTER. Now you have an overview of all available OOH assets that reaches your consumer profile.

Target OOH Locations by Operator

If you want to purchase OOH space from a specific operator or have a contract with one of the larger OOH operators, you can easily find all billboards from that specific OOH company through OOH targeting. Follow these steps:

1. Go to the Home Screen and open OOH Targeting.

2. This gives you access to a dashboard with all OOH locations, including more insights into the audience profile you can reach.

Targeting OOH Assets by Operator

3. To search for billboards based on the advertisement type, go to FILTERS in the top left corner. Select the DATA FILTER.

4. Select the dataset containing all OOH locations and choose the field with OOH operators.

5. Choose one or more OOH operators and click ADD FILTER.

Targeting OOH Assets by Operator

6. To view the filtered billboards, simply click on APPLY FILTER. This will provide you with a comprehensive overview of all OOH assets that meet your specified criteria.

Target OOH Campaigns Based on OOH Type

Do you want to roll out an OOH campaign with video? Or do you prefer to promote only a static image via OOH? You can easily select your billboards based on the advertisement type through OOH targeting. Follow these steps:

1. Go to the Home Screen and open OOH Targeting.

2. This gives you access to a dashboard with all OOH locations, including more insights into the audience profile you can reach.

Targeting OOH Assets by Ad Type

3. To search for billboards based on the advertisement type, go to FILTERS in the top left corner. Select the DATA FILTER.

4. Select the dataset containing all OOH locations and choose the field with allowed static and dynamic OOH advertisement types. Select one or more OOH advertisement types and click ADD FILTER. You can choose between:

5. To view the filtered billboards, simply click on APPLY FILTER. This will provide you with a comprehensive overview of all OOH assets that meet your specified criteria.

Target OOH Locations around your Location

If you want to advertise locally with OOH, you can easily find billboards and other OOH types within a certain radius or travel time of your business location using our geomarketing platform. This allows you to set up a local marketing campaign quickly to attract more visitors to your store.

1. Go to the Home Screen and open OOH Targeting. This gives you access to a dashboard with all OOH locations, including more insights into the audience profile you can reach.

2. To search for billboards based on the consumer profile, go to FILTERS in the top left corner. Select the following filters depending on your goal:

Add radius filter

Targeting OOH Assets by Radius

1. Click on FILTERS > + ADD FILTER. Select RADIUS from the dropdown.

Targeting OOH Assets by Radius

2. Select a location on the map, label your radius, and set the range. Then click ADD FILTER. After applying your filter, you have visualized all OOH assets within your radius.

Add drive time filter

Targeting OOH Assets by Drivetime

1. Click on FILTERS > + ADD FILTER. Select TRAVEL DISTANCE from the dropdown.

2. Select a location on the map and configure the following settings:

Targeting OOH Assets by Drivetime

3. To view the filtered billboards, simply click on APPLY FILTER. This will provide you with a comprehensive overview of all OOH assets that meet your specified criteria.

Targeting OOH Assets by Multiple Filters

Pro tip! Combine Filters for Targeted OOH Campaigns
Searching for OOH assets within a specific travel time from your location? Targeting an audience predominantly aged between 30 and 45? And with above-average spending on clothing? Combine multiple filters, and we'll show you the OOH assets you can utilize.

Targeting OOH audiences

Spotzi offers you the possiblity to pinpoint optimal OOH locations based on demographics, foot traffic, and more. With seamless integration, our platform allows direct purchasing of chosen spaces, eliminating complexities in the campaign process. Activate this transformative feature by contacting our dedicated sales representatives.

Pro tip! Measure the effect of your OOH campaign with Spotzi
Did you know that with Spotzi, you can also measure visits to your locations using mobile locations? Compare the visits to your store with and without an OOH campaign and analyze the effect of your campaign. Want to know more? Contact one of our sales representatives.

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Spotzi Audiences now available via Programmatic OOH