The result of ViviData's survey is a database of 10,000 variables divided into the following categories. We mapped this at neighborhood level so you can instantly gain an overview of where to spend your marketing dollars. However, we also offer you more insights into how to offer your product. What do people think of certain brands and what influences them? Click on one of the categories below to get more detailed information about that specific dataset.
- Apparel, Shopping, Misc. Products
- Candy, Snacks
- Children's Products
- Cosmetics, Women's Products
- Digital Devices/Mobile Phone
- Home Electronics
- Household Products, Pets
- Internet (Generic)
- Leisure, Restaurants, Lotteries
- Other Media
- Personal Care, Health & Beauty Aids
- Personal Characteristics/Views
- Radio (Generic)
- Readership (Generic)
- Real Estate, Home Improvements
- Television (Generic)
What is Consumer Behaviour?
Consumer behaviour tells you more about what kind of products people buy. How they use it and what kind activities they undertake. The consumer behaviour is being analyzed by questioning people. Every year ViviData questions about 40,000 Canadians. The result is an extensive survey which is being processed by Spotzi. The Canadian population almost hits 38 million people. So how can we map the consumer behaviour of all Canadians? First, all data is being processed by our data analysts. Machine Learning algorithms finally project these surveys across the Canadian population. This way you can zoom into every neighborhood in Canada.