Consumer Behaviour


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Consumer Behaviour

About this data

What kind of trips are you planning to undertake in the upcoming year? Did you buy any form of home entertainment in the past year? If so, which retailer did you use? What ad made you decide to buy the product? Just some questions the Canadian population is being asked by research company ViviData.

The result is a full picture of the consumer behaviour of the Canadian Population. We offer over 10,000 different datapoints divided into 26 categories. All data is mapped in our dashboards. This helps you better understand the Canadian Population. You will gain insight into what influences a consumer to buy a certain product. We also provide more insights in how to target the audience (TV, Radio, Print, Online, etc.)

In conclusion, the Canadian Consumer Behaviour is a data set you cannot ignore. This data helps you build the right marketing campaign. It helps you send out the right message to the right audience. The outcome will be more revenue while still using the same marketing dollars.

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Dataset information



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The result of ViviData's survey is a database of 10,000 variables divided into the following categories. We mapped this at neighborhood level so you can instantly gain an overview of where to spend your marketing dollars. However, we also offer you more insights into how to offer your product. What do people think of certain brands and what influences them? Click on one of the categories below to get more detailed information about that specific dataset.

Download the full Data Catalogue here

What is Consumer Behaviour?

Consumer behaviour tells you more about what kind of products people buy. How they use it and what kind activities they undertake. The consumer behaviour is being analyzed by questioning people. Every year ViviData questions about 40,000 Canadians. The result is an extensive survey which is being processed by Spotzi. The Canadian population almost hits 38 million people. So how can we map the consumer behaviour of all Canadians? First, all data is being processed by our data analysts. Machine Learning algorithms finally project these surveys across the Canadian population. This way you can zoom into every neighborhood in Canada.


More insights

Stop using Excel sheets that offer no insights. Import your addresses or postal codes and turn them into market ready dashboards. No complex data management needed. Simply turn your company data into profitable insights.

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Whether you are new to data analytics or already an expert. We offer solutions for everyone. You don’t need to be a data expert to work with Spotzi Location. For more tailor made solutions we offer Spotzi Studio. With this plan you cannot only manage the data yourself but also connect to our API and manage users for the dashboards you create. Or work with our Market Ready Dashboards and drive on autopilot.