What kind of trips are you planning on taking in the upcoming year? Are you thinking about leasing a new car? Have you recently purchased some form of home entertainment or gaming equipment? If so, which retailer did you use, and what kind of ad(s) made you decide to make your purchase?
These are just some questions that the Canadian and Dutch populations are being asked by national research surveys every year. Spotzi’s proprietary machine learning algorithms project extensive research results across the entirety of Canada and The Netherlands — offering detailed insights into both countries’ consumer behaviours at postal code level.