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The true power of Spotzi's platform lies in a user's ability to create specialized and advanced filters. You can analyze a custom radius around any POI location, profile your own OOH assets, or filter an area's audience by simply drawing a freehand polygon anywhere on your map. Best of all, you're not limited to just one filter — you can combine multiple filters to customize the most relevant insights for your brand.
1. Click the FILTER button in the top left corner.
2. A menu will appear on the left side of your screen. Click ADD FILTER.
3. A dropdown menu will appear with the following options:
4. Select the filter option you’d like to use and name your filter.
5. Click ADD FILTER.
6. Click SAVE in the top right corner of the filter menu if you’re happy with your filter selection. Interested in adding an extra filter? Please keep reading to learn about combining multiple filters.
Spotzi Dashboards allow you to create data filters based on multiple characteristics from multiple data sources. Combine and customize the most relevant filters for your brand to perform advanced customer data analytics in just a few clicks. Creating custom audience profiles allows you to locate look-alike audiences in areas that match your selected filters.
1. Click the FILTER button in the top left corner of the screen.
2. Click +ADD FILTER and select the DATA option. A small menu will appear on the left side of your screen. First, choose one of the categories. These can be data categories from Spotzi (demographics, disposable income, consumer spending, etc.) or you can use the MY DATA category if you want to filter based on features from your own dataset.
1. After selecting the category, you can choose from the following options:
Then click on ADD FILTER to add this filter to your list. Customize the filter according to your preferences.
2. Click APPLY FILTERS to visualize your filter on the map.
1. After selecting the category, you can choose from the following options:
Then click on ADD FILTER to add this filter to your list. Customize the filter according to your preferences.
2. Click APPLY FILTERS to visualize your filter on the map.
Using the My Layers filter, you can easily filter your dashboard based on an overlaying layer. This allows you to filter only assets or customers in specific postal code areas or display only the areas where your customers or assets are located.
Add an additional layer with locations
You must add an additional layer to your map before using the My Locations filter. For more information on how to add map layers please read our article about importing an Excel file with addresses.
1. Click the FILTER button in the top left corner of the screen. Start adding your filter by clicking the +ADD FILTER button and select the MY LAYER option.
2. Add a name to use as a label. If you don't, Spotzi automatically generates a name for you. Also, select the dataset of your locations — please add an additional map layer with your customer/asset locations if you’re missing this dataset. All set? Click ADD FILTER.
3. Press APPLY FILTERS to visualize your filter on the map.
Spotzi Dashboards allow you to select multiple areas at once by simply hand-drawing any selection directly onto your map. Use this tool to look up multiple ZIP code areas simultaneously, or to analyze the demographics of any population relevant to your brand or business.
1. Click the FILTER button in the top left corner of the screen. Start adding your filter by clicking the +ADD FILTER button and select the DRAW option.
2. Draw your selection on the map, name your filter and click ADD FILTER to confirm.
3. Press APPLY FILTERS to visualize your filter on the map.
Are you interested in analyzing the consumers within a specific walking or driving distance from your store or OOH asset? You now can with our Spotzi Geomarketing Dashboard. This new feature allows you filter an area's population by driving distance — both that of a quiet Sunday evening or a busy Thursday morning! Keep reading to learn more about our walk and drive-time filters.
1. Click the FILTER button in the top left corner of the screen. Start adding your filter by clicking the +ADD FILTER button and select the TRAVEL DISTANCE option.
2. Select your location on the map. A menu will appear. In here, you can set the following options:
All set? Click ADD FILTER.
3. Press APPLY FILTERS to visualize your filter on the map.
Analyze customers and business assets within a specified radius of any location — all with just a few clicks. Every Spotzi dashboard has a built-in radius filter. This filter allows you to:
Spotzi allows you to simply select a location and set your desired radius. Our dashboard will take it from there. Please take the following steps if you want to add a radius filter to your dashboard:
1. Click the FILTER button in the top left corner of the screen. Start adding your filter by clicking the +ADD FILTER button and select the TRAVEL RADIUS option.
2. Select your location on the map. After selecting your location, a menu will pop up allowing you to set your radius. Add a custom label to this selection — If you don't, a label will be automatically generated. Set your distance (in meters, kilometers, or miles). All set? Click ADD FILTER.
3. Press APPLY FILTERS to visualize your filter on the map.
Are you interested in analyzing the customers or assets in proximity to parks, shops or other POIs? Spotzi’s POI filter allows you to exclusively analyze your POIs and their surrounding audiences.
Add a POI layer first!
You must add a POI layer to your map if you want to use our POI filter. For more information on how to add an additional layer, please read one of our articles about the POI finder app.
1. Click the FILTER button in the top left corner of the screen. Start adding your filter by clicking the +ADD FILTER button and select the POINT OF INTEREST option.
2. Now you have the following options:
All set? Click ADD FILTER.
3. Press APPLY FILTERS to visualize your filter on the map.
You have two options when it comes to adding additional filters to your dashboard.
Adding an extra “rule” to your filter involves adding an extra filter to your filter “group”. Adding a separate filter generates a new filter group beneath your existing filter or group. This allows you to combine multiple consumer profiles within the same filter. See an example below:
AND & OR Operators
When combining multiple filters it’s important to specify a “rule” for how you’d like those filters to work together. This can be defined by AND and OR operators. An AND operator allows users to add additional criteria to an existing filter (ex. Female AND 34-39 years old). An OR operator is used when you’d like to accept multiple filter options as the criteria for your selection (ex. 'city' = 'New York' OR 'Toronto'.)
1. If you want to add an additional rule, click the +ADD RULE button within a filter group.
2. Select one of the filtering options in the dropdown menu and set your filter.
3. Click APPLY FILTER to confirm.
1. If you want to add an additional filter, click the +ADD FILTER button below the filter group.
2. Select one of the filtering options in the dropdown menu and set your filter.
3. Click APPLY FILTER to confirm.
To edit a filter from your filter collection simply click the FILTER button in the top left corner of your dashboard. You will see a list of every active filter within your project — just hover over your filter and click the icon to edit.
Access your filter collection by clicking the FILTER button in the top left corner of your dashboard. You will see a list of every active filter within your project — If you want to delete a filter, hover over it and click the icon.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
